The tanning lotion we backed before TikTok found it

Sophia picked this cream before it even had a name

Sometimes the biggest beauty products don't start with a bottle. Or a campaign. Or millions of TikTok views.

Sometimes they start with one conversation.

Consol’s Sun Honey conversation started a year ago when the team at Devoted Creations in Tampa told Sophia, our Head of Performance Tanning & Skincare, about a new formulation they were developing.

It didn't have a name. It didn't have a bottle. It barely even had a fragrance profile.

But what it had was an ingredient list, and that was enough for Sophia to sign on the dotted line.

Because when you've spent more than twenty years studying tanning and skincare, you learn to read an ingredient list a little differently. You consider your customers and how each ingredient will add genuine value to their lives, their glow and their bathroom cabinet.

That's exactly what Performance Skincare™ is all about. Looking beyond the bottle and choosing products because of what's inside, not what's printed on the label.

By the time Sun Honey officially launched at Consol, TikTok had already discovered it. We've quietly had it on our studio shelves for the last month and our Glow Technicians are completely smitten.

Great tans start with great skin

If you've been following Glow Guide, you'll have seen us talking about Performance Tanning™.

Our belief is simple. The best results come from bringing the right things together.

Advanced tanning technology + Performance Skincare™ + Expert guidance = Your best glow.

That's exactly where Sun Honey comes in. Healthy, hydrated skin has greater potential to develop a smoother, more even-looking tan than skin that's dry, dehydrated or struggling to maintain its barrier. That's why Sophia got excited before she'd even seen the bottle.

One ingredient immediately jumped off the page. ATP Skin Performance Complex™.

Think of ATP as the little rechargeable batteries inside your skin cells. Every skin cell needs energy to do its job. Repairing. Renewing. Responding to tanning. ATP is the fuel that powers all of it.

When Sophia saw ATP in a tanning lotion, she paused. That isn't something you see every day.

Then she kept reading.

Like a hive, the ingredient list was buzzing with purpose. The more she read, the more it looked like a premium skincare serum that just happened to help you tan.

Glass Skin Complex. Niacinamide. Golden Seaweed. Copper Peptides. Diamond Peptides. Honey. Agave Nectar. Turmeric.

Every ingredient earned its place. That's the moment Sophia knew this was more than another tanning lotion.

Meet the ingredients behind the buzz

ATP Skin Performance Complex™ Think back to those little rechargeable batteries. Sun Honey's ATP Skin Performance Complex™ is designed to support skin energy during UV tanning, Red Light Technology and sunless tanning, helping skin perform at its best while supporting healthier-looking colour and overall skin vitality.

Glow Enhancing Optimizer Designed to support ingredient absorption while encouraging faster colour development and longer-lasting tanning results.

Glass Skin Complex Inspired by the famous Korean skincare trend, Snow Mushroom, Ceramides and Vegan Squalane help drench the skin with hydration, support the skin barrier and leave it looking plump, healthy and luminous.

Niacinamide Ask any skincare obsessive to name their favourite ingredient and Niacinamide will usually make the list. It's loved for supporting brighter-looking, more even-looking skin while helping strengthen the skin barrier.

Golden Seaweed Seaweed doesn't sound particularly glamorous until you realise how much your skin loves it. Rich in minerals, it helps support hydrated, healthy-looking skin.

Diamond & Copper Peptides These two ingredients are a bit of a power couple. Copper Peptides help support collagen and elastin, while Diamond Peptides help create a soft-focus, radiant-looking glow.

Honey & Agave Nectar This is where the bottle earns its name. Both are natural humectants that help attract and hold moisture, leaving skin silky soft and beautifully hydrated.

Turmeric Extract One of skincare's favourite ingredients, Turmeric is rich in antioxidants and helps support brighter, healthier looking skin.

Performance Skincare™

At Consol, Performance Skincare™ is about selecting skincare, not simply products. For us, that means ingredients with tangible benefits that go beyond the tan to help improve the overall quality of the skin.

Sophia has spent more than 20 years studying tanning and skincare, so when she recommends a lotion, she's looking far beyond the fragrance or the packaging. She's looking at hydration, barrier support, ingredient technology, skin energy, glow boosting ingredients and whether a formulation has the potential to help your skin perform at its very best.

Because when your skin performs better, your glow has greater potential to perform better too.

That's why we backed Sun Honey before anyone was talking about it. Judging by the excitement on TikTok before launch, it looks like we backed the right bee.

Is it worth the hype??

We think so.

It genuinely smells incredible. The bottle is beautiful, but underneath all of that is one of the cleverest tanning skincare formulations we've seen in a long time.

Could this be the first Performance Skincare™ icon? We certainly think so.

We don't think Sun Honey became famous because of TikTok. Instead, we think TikTok simply discovered what formulators already knew. Great skincare performs. Great tanning follows.

Sun Honey has officially landed at Consol. At around £30, it's part of the Devoted Creations Classic Range, making it one of the most exciting affordable launches we've seen in a long time.

If our Glow Technicians are anything to go by, you won't want to leave it sitting on the shelf for long.

Love from Sophia and the glow Team

Curious about skin. Obsessed with glow. Always learning.Always sharing.